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Announcing the Launch of eLifePolicy.com, the Quickest, Most Convenient Way to Purchase a Term Life Insurance Online that is Rated "A+"(Superior) by A

Mission Viejo, CA (PRWEB) July 16, 2007 -- Spectrum Direct Insurance Services, Inc. a leader in e-commerce insurance websites, announces the launch of www.eLifePolicy.com, an exclusive life insurance website, in cooperation with HSBC-North America. With the launch of www.eLifePolicy.com Spectrum Direct Insurance Services, Inc. is now firmly in the lead in the sales of life insurance online directly to consumers.

"We've made a name for ourselves as the top seller of life insurance online" stated Shawn Schaefer, Director of Marketing. "With the addition of the eLifePolicy.com website we intend to extend that lead, and offer consumers a well priced, convenient way to purchase the term life insurance they need to protect their families and possessions." What's so special about this website? "The www.eLifePolicy.com site will allow consumers to buy life insurance rated 'A+' (Superior) by A.M. Best Company." Schaefer continued "In cooperation with HSBC-North America one of the largest banking and financial services organizations in the world, we know this website will be a success."

Consumers can get a free quote by visiting the website at www.eLifePolicy.com and completing a few brief questions on the front page of the site. The consumer can then select among the quotes for the term of coverage they desire and complete the short application online. If approved, they can pay for and print out their coverage in minutes, not weeks or months like most term life insurance coverage. "We're committed to offering the consumer the fastest, easiest way to purchase the term life coverage they need" offered Schaefer, "and our successful track record means that we can deliver this to the consumer when they visit us at www.eLifePolicy.com."

About the Spectrum Direct family of insurance websites and affiliate programs:

Spectrum Direct is a life insurance sales and marketing organization, licensed in all 50 states, whose products are entirely internet-based and designed to enable the purchase and management of policies online. Please visit us at www.SpectrumDirect.com, www.AmericanLifeDirect.com, www.LibertyDirect.com and www.eLifePolicy.com .

Contacts:

Shawn Schaefer, Marketing Director

949-600-7904

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